Following accusations and even law suits concerning the quality of it’s content ads, Google announces some major updates on the Google Content Network. The new enhancements are the result of Google’s integration with Double Click. Hopefully they will make the content network more efficient and reliable and will provide a better user-experience for anyone who visits a site which has AdSense ads on it.

These are the new features which will be launched on the Google Content Network in the following weeks and months.

* Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.

* Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.

* Improved Ads Quality: Brings performance improvements within the Google content network.

* View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

Looks promising. Hopefully these enhancements will be rolled out soon so that we can experience them first hand and find out what they mean for our search marketing campaigns?

Source: The Official Google Blog