In June, Google Trends, underwent quite a few updates such as actual numeric results and the ability to download them to a spreadsheet. Today, Google launches a completely new version of Google trends, called Google Insights for search. New features include related keywords and the ability the narrow your ‘insight’-search to a specific sector, all very useful for search marketeers who want to optimize their AdWords campaigns and/or expand to other markets.

Google explains:

Today, we’re launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

Source: Inside Adwords

This entry was posted on Wednesday, August 6th, 2008 at 3:25 pm and is filed under General, Google, SEA, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.