Why should companies ever want to outsource their Pay-Per-Click campaigns? It’s a valid question. After all, isn’t Search Engine Advertising a simple question of buying a few keywords on Google, setting a high enough bid and waiting for the hordes of paid visitors and resulting revenue to come to you? Any search marketeer will tell you the truth is far less simple than this. Based on our own experiences and an fairly old but interesting article on SearchEngineLand, we have gathered 10 viable reasons on why it’s usually better and more cost-efficient to outsource your PPC campaigns to SEM professionals instead of trying to do it yourself.

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Several Dutch hospitals are seriously thinking about using Google Health or Microsoft’s Health Vault as their main patient’s dossier database instead of the outdated Electronic Patient Dossier (EPD) offered by the Dutch Government. “Google and Microsoft offer technology which is better and more efficient than anything what the government is offering. We need an integrated approach to healthcare in which the patient has control and insight into his own medical history.”, says a spokeperson for the interested hospitals which have a combined market share of 20% in The Netherlands. I,  for one,  am very curious on how this is going to turn out, especially given the rigid privacy restrictions in the EU. We’ll keep you posted.

Source: MarketingFacts

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After months of heated negotiations between Yahoo and Microsoft, the blockbuster internet deal of the year is over. The surprising winner: Google! Yahoo and Microsoft officially ended talks on June, the 12th. Google saw a gigantic opportunity and within hours the search marketing king struck a deal involving placing paid ads on Yahoo search and content pages.

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