About a month ago Google announced further improvements to their Google AdWords algorithm, including the replacement of minimum bid with first page bid in your account.

More about these recent chances can be read on Inside AdWords.

Googles organic search ranking factors are also frequently updated. How often? And when? Hard to tell. Google does not send press releases regarding this matter. Honestly, SEOs have a hard time to predict important algorithm shifts. Most of the time we try to anticipate on changes that are highly probable, that’s what makes our job so exciting. Although we keep a close eye on possible changes, sometimes we are obliged to act post factum.

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Think Eyetracking has pubished a new study on click behaviour and compared it with the results from 2005.

The results show a greater focus on the top 3, maybe 4, results.

In a 2005 study we found that people looked through many of the search results before clicking on one. The distribution of attention using Google can be seen in the heatmap below.

In our most recent study, we had 30 participants search for the broad term, Oasis. PEEP methodology was employed; participants were eyetracked while completing the task and later asked about their usual behaviour.

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BRAVE NEW WORLD: Maximizing integrated digital marketing and web 2.0 opportunities for pharmaceutical and other life science companies.

The pharmaceutical market is changing fast and so is the marketing mix. Most of us are familiar with digital marketing and terms like “Web 2.0” and “Social Networking”. However, very few companies truly understand AND integrate these trends profitably into their product strategy.
This is where Across Health BV, a newly established Dutch affiliate of Across Health, a rapidly growing international CRM and e-business player in the healthcare industry, is focusing its full-services offerings.
BRAVE NEW WORLD, the first Across Innovation Seminar, is the platform where you will meet renowned digital marketing and Web 2.0 guru’s, industry thought leaders, and peers from other life science companies who have successfully implemented integrated internet marketing and Web 2.0 elements into their sales & marketing strategies.
Keynote speakers will be Peter Hinssen, an international thought leader on web 2.0 strategies, and Fonny Schenck, a digital marketing strategy expert with over 10 years of experience in the healthcare industry. In addition, several pharmaceutical companies will present their best practices to you, and ample time is made for peer-to-peer discussion.

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1. We walk the walk!

We don’t give anyone a load of wish-washy marketing fluff about how great we are. We simply deliver measurable results, over and over again. Don’t take our word for it, though : just test us!

2. We’re genuine specialists

Our company has one single focus : increasing conversion rates! We’ve developed a ground-breaking approach that helps us achieve real results quickly and easily. Read more about our specialised approach.

3. We make it easy for you.

Companies engage with us because we don’t try to be smart and we do our utmost to keep everything as simple and straightforward as possible. Fill in the form for more info!

Our services : SEO - SEA - Social Media - Analytics

At Across we are frontrunners on convincing our (potential) customers to use reliable web analytics as the corner stone of their online marketing efforts. LyrisHQ, a US based (e-) marketing agency, recently released a white paper compiling the seven most common analytics mistakes. We’ve selected the highlights.

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Across Health, specialised in Customer Innovation in the healthcare industry, is starting an online marketing division, lead by Hans Mampaey, the former Sales Manager Belgium at QueroMedia.
“With this new division we want to support the healthcare industry in its online marketing strategies and campaigns. We will focus on search engine marketing (SEM), viral marketing and social media. Our extensive knowhow in both healthcare and online marketing, makes us the ideal partner for (pharmaceutical) companies who need high end consultancy for their digital and cross-channel marketing initiatives.”

Want to know more?

hans.mampaey@a-cross.com

http://www.a-cross.com/health/hans_mampaey