This week, we have launched a new page on Facebook for Brave New World.
On the new Facebook page, you will be able to see the planning of new events, photos, video’s, etc…

Brave New World is the platform where you will meet renowned digital marketing and Web 2.0 guru’s, industry thought leaders, and peers from other life science companies who have successfully implemented integrated internet marketing and Web 2.0 elements into their sales & marketing strategies.

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Fonny Schenck, Managing Director Across Health, will be chairing the emarketing stream at the leading Marketing Conference for Pharma in Zurich (20-21 October), organized by EyeforPharma.

This summit is Europe’s largest marketing summit.

Attendees have the unprecedented opportunity to meet 200 senior pharma delegates to discuss, learn and debate with your pharma peers.

More information about the event

BRAVE NEW WORLD: Maximizing integrated digital marketing and web 2.0 opportunities for pharmaceutical and other life science companies.

The pharmaceutical market is changing fast and so is the marketing mix. Most of us are familiar with digital marketing and terms like “Web 2.0” and “Social Networking”. However, very few companies truly understand AND integrate these trends profitably into their product strategy.
This is where Across Health BV, a newly established Dutch affiliate of Across Health, a rapidly growing international CRM and e-business player in the healthcare industry, is focusing its full-services offerings.
BRAVE NEW WORLD, the first Across Innovation Seminar, is the platform where you will meet renowned digital marketing and Web 2.0 guru’s, industry thought leaders, and peers from other life science companies who have successfully implemented integrated internet marketing and Web 2.0 elements into their sales & marketing strategies.
Keynote speakers will be Peter Hinssen, an international thought leader on web 2.0 strategies, and Fonny Schenck, a digital marketing strategy expert with over 10 years of experience in the healthcare industry. In addition, several pharmaceutical companies will present their best practices to you, and ample time is made for peer-to-peer discussion.

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Across Health is a fast-growing division of Across Group but already has a proven track record in the health industry. With a focus on CRM and SEM solutions, Across Health is the strategic partner of many high-profile healthcare companies in Europe and the US – from pharmaceuticals and consumer health to medical devices, hospitals and other key stakeholders in healthcare.

Currently we are looking for a highly skilled SEO consultant with proven experience in search engine optimization, who is able to start immediately. As a SEO specialist, you will operate on the exciting brink between ICT and marketing. Your main activities will include detailed search engine optimization consultancy on behalf of your high-profile customers, in healthcare and beyond. Ideally, you are also interested in web analytics and usability. You will need both practical skills and a talent for coordination in order to succeed in this challenging opportunity. Our perfect candidate is combines a sound technical background with a commercial sense, or vice versa.

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AOL announced partnerships to bolster its AOL Health site with content from Caring.com, Health.com, and HealthCare.com, the Time Warner subsidiary said Monday.

Caring.com has information about helping care for elderly parents; Health.com is part of Time’s Health brand; and HealthCare.com will supply AOL with access to its search facility for medical and dental professionals, AOL said.

AOL shows targeted advertising supplied by AOL’s ad business, Platform-A, on its health site, which is part of the company’s larger AOL Living site.

“Our goal at AOL Health is to create a comprehensive network of information that will help the entire family take care of their health needs,” said Stephanie Dolgins, senior vice president of AOL women’s and lifestyle programming, in a statement.

Across Health, specialised in Customer Innovation in the healthcare industry, is starting an online marketing division, lead by Hans Mampaey, the former Sales Manager Belgium at QueroMedia.
“With this new division we want to support the healthcare industry in its online marketing strategies and campaigns. We will focus on search engine marketing (SEM), viral marketing and social media. Our extensive knowhow in both healthcare and online marketing, makes us the ideal partner for (pharmaceutical) companies who need high end consultancy for their digital and cross-channel marketing initiatives.”

Want to know more?

hans.mampaey@a-cross.com

http://www.a-cross.com/health/hans_mampaey